Brand Center

The visual system is built on the same principle as the engine itself: every asset is numbered, language-tagged and accountable. From VA-01 to VA-40, each narrative visual carries a single idea — the number contract, the evidence chain, reversibility, live verification — and exists not to decorate but to carry that idea into a slide or a news story. The TR and EN sets pair one-to-one yet never mix: an English visual on a Turkish surface breaks the language of the number contract. Every card's alt text and caption come from the banks; use them rather than inventing your own. In the banner set, each of the 22 standard sizes is pixel-verified; downloading the right size always beats rescaling and blurring. Logo proportions and colors are locked to the guide; the gold is never brightened, the navy never lightened. The video section holds no published film and pretends none — what lives there are production-ready skeletons: storyboards, voiceover scripts, cut plans and subtitles.

1 · A slide: right is placing a VA visual with its caption and moving the alt text into speaker notes; wrong is overprinting your own slogan on the artwork. 2 · A news image: the 1200×630 social card is ready as-is; cropping and re-proportioning a banner is wrong — the correct size already exists in the set. 3 · A dark UI: pick the gold-outlined logo variant on dark; stamping the primary navy mark onto dark kills the contrast. 4 · A bilingual report: TR visuals in the TR section, their EN twins in the EN section; serving both languages with one visual breaks the language of the number contract. 5 · A tight space: below roughly 300 pixels use the mark alone instead of the full wordmark, and keep the guide's clear-space rule.

The palette is functional before it is aesthetic. Deep navy grounds the evidence surfaces — ledgers, manifests, run logs — at a deliberate distance from the promise-language of bright product UIs. Gold is the single accent and is spent sparingly: number cards, critical badges, decision points; a page filling with gold signals something is being over-emphasised. Two neutrals — paper white, ink grey — carry the text layer. Nothing outside these four enters, campaign or not: a consistent palette is the visual counterpart of a consistent claim language. File names follow a contract of their own — brand prefix, asset type and number, language and version suffix — so a reader knows a file without opening it and a script catches the one name that breaks the pattern.

In daily use the system rewards one habit: start from the manifest, not from the folder. The CSV names every asset with its type, size, language and intended surface; filtering it takes seconds and prevents the classic mistake of grabbing whatever thumbnail looks right. For decks, pull the 1600×900 PNGs and keep captions as written; for the web, prefer the WebP derivatives and keep the SVG source archived for future scaling. Never store edited copies beside the originals — a modified visual with an original filename is precisely the kind of silent corruption the digests exist to catch.

Three quick answers close most questions. May colors be adjusted for a campaign? No — palette consistency is part of the claim language. May a visual be cropped? Only to full-bleed edges that do not cut the diagram; recomposing the artwork counts as redrawing. Who approves new asset requests? The contact page's press/brand lane; nothing is invented outside the sealed set.

One last habit worth adopting: when an asset ships outside the company — to an agency, a publisher, a partner — send the ledger row with it: filename, size, language, digest. Four fields cost one line in an e-mail and save every downstream "which version is this?" thread before it starts. The visual system was numbered for exactly that conversation. Sharing the row is also the polite version of enforcement: partners who receive identity with the asset rarely need correcting later, and corrections that do happen are one reply long, not a meeting — the ledger row settles it. Internally the same row doubles as an audit trail: quarterly, the manifest is walked against the live folders, and any file that drifted from its digest is replaced from the sealed source — housekeeping that takes minutes precisely because every asset carries its identity in its name.