DECISION FILE

Comparison

12 products · 16 capabilities · every cell bound to an official source. Cells without evidence are grey, not red.

What this comparison measures

This table is not a general market quality ranking. It is a fit matrix for the service WebTrustEngine actually sells — evidence-bound, decision-file oriented cross-domain auditing. For a different use case another product may fit better; we say so plainly in the "When is another product a better fit?" section below.

Method: every cell rests only on what the competitor's official product page explicitly states. Third-party blogs, Crunchbase, estimate sites and search snippets do not count as evidence. Failing to find a capability in official documentation does not mean it is absent — so cells we could not evidence are not red but grey "no evidence found". In the competitor columns there is not one unsourced green or red cell. The WebTrustEngine column rests not on an external source but on the engine's own capability register: no unconditional tick is printed, and rows that need runtime evidence carry that caveat.

Colour alone never carries meaning: each cell is read together with a symbol, visible text and the table header, and screen readers announce the full status.

Status key

Yes
Partial / separate module / limited scope
Not offered
No public official evidence found

WebTrustEngine and 12 products: an evidence-bound comparison across 16 capabilities · Competitor evidence last verified: 2026-08-30
Capability	WebTrustEngine	Siteimprove	Crownpeak	Acquia Web Governance	Lumar (DeepCrawl)	Conductor	Botify	Semrush	accessiBe	UserWay	Contentsquare	OneTrust	Cloudflare
URL, ZIP and local-folder input	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Cross-domain web audit in one run	Yes	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Technical SEO and site crawl	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Automated accessibility analysis	Yes · requires runtime evidence	Yes	Yes	Yes	Yes	No public official evidence found	No public official evidence found	No public official evidence found	Yes	Yes	No public official evidence found	No public official evidence found	No public official evidence found
Performance and CWV measurement surface	Yes · requires runtime evidence	No public official evidence found	No public official evidence found	Yes	Yes	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Defensive static web/code security	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	Partial / separate module / limited scope
Privacy, tracker and consent signals	Yes · requires runtime evidence	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found
Schema and AI/GEO/AEO readiness	Yes	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	Partial / separate module / limited scope	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Standard passive report with no human-review prerequisite	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Executive brief + technical annexes in DOCX/PDF	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Hashes, manifests, number provenance and metric lineage	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Separate raw occurrences from unique signals, scope and root causes	Yes	No public official evidence found	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Reversible fixes and rollback manifest	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Automated post-deploy retest and closure	Partial / separate module / limited scope	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Turkish and English decision language	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found
Local, controlled data processing	Yes	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found	No public official evidence found

Product profiles

Siteimprove

Similarity: Very high

Financial signal: USD 55 m · Type: Funding round · Event date: 2015-12-22 · Applies to: Siteimprove A/S · Current valuation?: No

A minority investment, not a company valuation.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Siteimprove — Technical SEO Auditing Tools (evidence type: official page dedicated to this feature)
Automated accessibility analysis — evidence: Siteimprove — Web Accessibility Software (evidence type: official page dedicated to this feature)
Schema and AI/GEO/AEO readiness — evidence: Siteimprove — AEO Website Checker (ücretsiz araç) (evidence type: official page dedicated to this feature)

Crownpeak

Similarity: Very high

Financial signal: USD 90 m · Type: Initial purchase price · Event date: 2025-12-05 · Applies to: CrownPeak (the company) · Current valuation?: No

An initial purchase price subject to adjustment, not a product value.

Could not be independently re-verified in this round. The SEC prospectus link returned 403 from this environment; it could not be independently verified.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Crownpeak — DQM API Service Documentation (evidence type: official documentation)
Automated accessibility analysis — evidence: Crownpeak/FirstSpirit — Digital Accessibility and Quality Management (DQM) (evidence type: official page dedicated to this feature)

Acquia Web Governance

Similarity: Very high

Financial signal: USD 50 m · Type: Parent-company financing · Event date: 2014-05-27 · Applies to: Acquia (the parent company) · Current valuation?: No

Parent-company financing, not the Monsido/Web Governance product value.

Could not be independently re-verified in this round. The amount (USD 50M) is corroborated by official sources, but the event date is disputed: the press-release URL says 2014-05-27 while a secondary official announcement dates the round to 2014-08-19. The date must be settled before publication.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Cross-domain web audit in one run — evidence: Acquia Web Governance — Quality Assurance (evidence type: official page dedicated to this feature)
Technical SEO and site crawl — evidence: Acquia Web Governance — SEO Features (evidence type: official page dedicated to this feature)
Automated accessibility analysis — evidence: Acquia Web Governance — Web Accessibility (evidence type: official page dedicated to this feature)
Performance and CWV measurement surface — evidence: Acquia Web Governance — Performance (evidence type: official page dedicated to this feature)
Privacy, tracker and consent signals — evidence: Acquia Web Governance — Consent Manager (evidence type: official page dedicated to this feature)

Lumar (DeepCrawl)

Similarity: High

Financial signal: USD 19 m · Type: Funding round · Event date: 2020-03-10 · Applies to: DeepCrawl · Current valuation?: No

A Series B round, not a current valuation.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Lumar — Technical SEO Metrics (evidence type: official page dedicated to this feature)
Automated accessibility analysis — evidence: Lumar — Web Accessibility Metrics (evidence type: official page dedicated to this feature)
Performance and CWV measurement surface — evidence: Lumar — Site Speed Metrics (evidence type: official page dedicated to this feature)
Schema and AI/GEO/AEO readiness — evidence: Lumar — GEO (AI Search) Metrics (evidence type: official page dedicated to this feature)
Separate raw occurrences from unique signals, scope and root causes — evidence: Lumar — Working with Accessibility Metrics (Issue Instances) (evidence type: official documentation)

Conductor

Similarity: High

Financial signal: USD 500 m · Type: Company valuation · Event date: 2021-11-17 · Applies to: Conductor · Current valuation?: No

The official announcement says 'near half-billion-dollar'; no exact figure was published. It is a company valuation, not a current value.

Independently re-verified in this round. The official announcement gives no exact figure; the value is approximate.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Conductor — Technical SEO (Monitoring) (evidence type: official page dedicated to this feature)
Schema and AI/GEO/AEO readiness — evidence: Conductor — Technical AEO/SEO (evidence type: official page dedicated to this feature)

Botify

Similarity: High

Financial signal: USD 55 m · Type: Funding round · Event date: 2021-09-02 · Applies to: Botify · Current valuation?: No

Series C funding, not a valuation.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Botify — SiteCrawler Overview (evidence type: official knowledge base)

Semrush

Similarity: High

Financial signal: USD 1.87 bn · Type: Transaction value · Event date: 2026-04-28 · Applies to: Semrush Holdings, Inc. · Current valuation?: No

Adobe's purchase price for Semrush, not Adobe's own value.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Technical SEO and site crawl — evidence: Semrush KB — How does Site Audit work? (evidence type: official knowledge base)
Performance and CWV measurement surface — evidence: Semrush KB — Core Web Vitals data collection (evidence type: official knowledge base)
Schema and AI/GEO/AEO readiness — evidence: Semrush KB — Structured Data Items in Site Audit (evidence type: official knowledge base)

accessiBe

Similarity: High / narrow scope

Financial signal: USD 28 m · Type: Funding round · Event date: 2021-02-10 · Applies to: accessiBe · Current valuation?: No

Total Series A commitment, not a valuation.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Automated accessibility analysis — evidence: accessiBe Support — How does accessFlow work? (evidence type: official knowledge base)
Reversible fixes and rollback manifest — evidence: accessiBe Support — Fix eligible issues automatically (auto-resolve) (evidence type: official knowledge base)

UserWay

Similarity: High / narrow scope

Financial signal: USD 99 m · Type: Transaction value · Event date: 2024-03-20 · Applies to: UserWay · Current valuation?: No

Fully diluted transaction value, not Level Access's own value.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Automated accessibility analysis — evidence: UserWay — Accessibility Scanner (evidence type: official page dedicated to this feature)

Contentsquare

Similarity: Medium-high

Financial signal: USD 5.60 bn · Type: Company valuation · Event date: 2022-07-21 · Applies to: Contentsquare · Current valuation?: No

A 2022 company valuation; the $600M package is $400M equity + $200M debt.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

No capability could be evidenced from the official page.

OneTrust

Similarity: Medium

Financial signal: USD 4.50 bn · Type: Company valuation · Event date: 2023-07-24 · Applies to: OneTrust · Current valuation?: No

A 2023 company valuation; the same announcement includes a $150M investment.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Privacy, tracker and consent signals — evidence: OneTrust — Cookie Consent (evidence type: official page dedicated to this feature)

Cloudflare

Similarity: Medium-high

Financial signal: USD 150 m · Type: Funding round · Event date: 2019-03-12 · Applies to: Cloudflare · Current valuation?: No

A 2019 funding round, not the current public market capitalisation.

Independently re-verified in this round.

Product profiles · Official product page · Official source · Last verified: 2026-08-30

Evidenced capabilities

Defensive static web/code security — evidence: Cloudflare Docs — Client-side security: malicious script detection (evidence type: official documentation)

What the financial signals do and do not say

Financial indicators are dated company/transaction signals that show the scale of the market these products operate in. A funding round, a purchase price and a company valuation are not interchangeable; this data does not constitute a valuation for WebTrustEngine and must not be read as one.

Amounts are not ordered largest-to-smallest, and order is not a quality indicator. Each card separately states the signal type, its date, which legal entity it applies to, and a "current valuation?" field.

Why WebTrustEngine?

Two layers in one file. An executive brief the decision maker can read and a technical annex the delivery team can verify, in the same deliverable.
Number provenance. Every figure ships with hashes, manifests and a recomputable lineage; the same input scanned again with the same version produces the same number.
Clustered evidence. Raw occurrences, unique signals, affected scope and proven root causes are counted separately — the same problem is never counted twice.
Reversible fixes. Changes are applied with a rollback manifest.
Local operation. Input can be a URL, a ZIP package or a local folder; processing is local and auditable.
Automated retest. Closure is re-measured on the next scan.

When is another product a better fit?

This section exists for honesty and does not weaken the comparison; it makes it credible.

Siteimprove · Crownpeak · Acquia Web Governance — for portfolios of thousands of pages, hosted multi-user governance, role management and enterprise workflow.
Botify · Conductor · Lumar — when enterprise-scale SEO, log analysis and continuous crawl operations are the core need.
Semrush — when keyword, competitor and visibility research are wanted alongside the audit.
accessiBe · UserWay — when the focus is accessibility only, with ongoing monitoring.
OneTrust — when building a cookie consent (CMP) and privacy compliance programme.
Cloudflare — when edge security, WAF, bot management and CDN are the need.
Contentsquare — when the need is user behaviour and experience analytics.

If you have read the comparison, the next step is simple: see where your own site stands on the same criteria.

Prepare an audit request

Look at the sample executive report first →